Refreshing your content will ensure that you’re offering users the best (and most up-to-date) information and driving increased keyword visibility. This will help you uncover potential reasoning for how/why a site was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it. Not just because it’s an SEO best practice, but also because it’s the first thing users see in search results and on social media. This also presents the opportunity to further optimize for search engines through ALT text and file naming. Focus on improving keywords that are ranking in positions five through 15 (where you’re teetering at the bottom of Page 1 or top of Page 2 on Google).

• Your blog might not rank due to poor SEO optimization, lack of quality backlinks, or insufficient relevant and engaging content for your audience’s needs and interests.
• If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements.
• The first tactic you should use in your link-building campaign is guest posting.
• We could include that definition and, hopefully, win the snippet for ourselves.

Conduct Thorough Keyword Research

Avoid the temptation to add links solely for the sake of quantity; each link should genuinely enhance users’ and Google’s navigation experience. This way, bots can effortlessly access and index the content, which results in improved indexing and a higher probability of website ranking. Is it informational, transactional, navigational, or commercial? Search a reason behind a user’s query—whether they’re seeking information, looking to purchase, comparing options, or exploring a topic. When a user enters a search query, Google ranking refers to the position at which a webpage appears in Google SERPs.

Integrate LSI keywords

We have systems to help ensure we are showing original content prominently in search results, including original reporting, ahead of those who merely cite it. This includes support of a special canonical markup creators can use to help us better understand what is the primary page if a page has been duplicated in several places. We have various systems that understand how pages link to each other as a way to determine what pages are about and which might be most helpful in response to a query. Among these is PageRank, one of our core ranking systems used when Google first launched. Those curious can learn more by reading the original PageRank research paper and patent. How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems.

Google Play ranking factors include a broad range of metrics and data. Keywords we include in the app title and short and long descriptions help the algorithm understand our app and its potential value. Google Play store ranking factors relate increasingly to user experience on the store’s listing and even inside the app.

Observing which apps lost their positions and which gained helps us understand why our ranking is the way it is. ASO competitive analysis focuses on dissecting the apps we’ll directly compete with for the best ranking positions or featured sections on Google Play. Increasing organic visibility is always a zero-sum game, meaning our gains are always related to others’ losses. ASO competitive analysis means taking top competitors from our market research and taking a closer look at them. App Radar provides various tools to run category-level ASO research. For example, Metadata Benchmarks include detailed information on apps from a specific category, including statistical analysis of textual descriptions and color breakdown of icons.

Although thousands of AI tools have been launched since the release of ChatGPT, Open AI’s… If you’ve demonstrated that you’re qualified to write about your topic and other sources turn to you for the value that you offer, Google will view you as trustworthy. For more help on this, check out our post on Schema markup to see which ones might be most helpful for you.

Verifying your business with Facebook shows you are a legitimate business. Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic. A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page.

In this SEO Anomaly case, an increase in bounce rate is bad – and to Google, it means more people are leaving your site unsatisfied. And a high bounce rate will negatively impact your Google rankings. To rank websites, Google uses web crawlers that scan and index pages.