When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want. You can do this manually by typing them in one by one or importing a file with multiple keywords. SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data. In the Positions section, you will find a complete list of all the keywords for which the website ranks.

The 8 SEO Trends That Will Shape Search in 2025

To find out, we looked at the correlation of page authority (measured by Ahrefs URL Rating) and rankings. Also, keyword-matched H1s have essentially no relationship with higher Google rankings. Similar to our title tag findings, most pages in Google’s results have a matching keyword in the page’s H1 tag. Sure enough, we found that most title tags on the first page of Google contain all or part of the keyword that they rank for. Many SEO experts agree that getting multiple backlinks from the same domain has diminishing returns.

• First and foremost, you can encourage your clients to leave reviews.
• Collections is an interactive widget in the Google Play app that allows users to explore in-app content, such as new videos, deals, music releases, and in-game updates.
• If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course).
• Look through the results to see if there are any subtopics you can cover.
• In short, it targeted businesses that were using biased and sometimes even untruthful reviews and review stars in Google to attract more customers.

Here are seven tips to lead you to Google search engine ranking success. Helping small businesses learn how to rank higher on Google is one of those challenges I relish because any size business has the ability to rank high in search results. Recently, I was asked to assist in optimizing a website in the health and wellness space. The site was beautiful and functional, but it was underperforming.

While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.

Focus on on-page SEO

Unlike off-page SEO, which deals with backlinks and other external factors, on-page SEO focuses on enhancing the internal elements of a page’s HTML code, content, and structure. Using Incognito mode ensures that your personal search history and preferences don’t influence the results, giving you a more objective view of what most users see. These keywords often have higher conversion rates because they’re more specific to what the searcher is looking for. Tools like Google Keyword Planner can help you identify these opportunities.

The Number of Referring Domains Appears to Have an Influence on Rankings

Many believe that Schema markup gives search engines a better understanding of what your content means. This deeper understanding will encourage them to show your site to more people. While most pages that rank for a keyword have that keyword in their title tag, a keyword-optimized title tag doesn’t appear to correlate with higher rankings on SEO Anomaly the first page. Keyword Overview shows the top-ranking page has 2,200 backlinks from over 100 websites (referring domains). Tools like Ubersuggest and Google Search Console provide basic ranking data without any cost.