On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge. Shoulder Niches are closely-related topics that you can easily create awesome content around. Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped. A while ago I noticed that lots of SEO blogs were talking about voice search. Zombie pages are pages on your site that don’t bring in any traffic. So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.
Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results. When Google crawls a page, it should ideally see the page the same way an average user does. For this, Google needs to be able to access the same resources as the user’s browser. Google is a fully automated search engine that uses programs called crawlers to explore the web constantly, looking for pages to add to our index. You usually don’t need to do anything except publish your site on the web.
Strategy 7 – Acquire backlinks
After identifying some low-hanging fruit, update the content, adding new images or videos, or changing the title and meta description. Also, try promoting the refreshed content on social media or in your email newsletter. WordStream is a versatile SEO tool designed to simplify keyword research and pay-per-click (PPC) advertising campaigns.
This practice not only improves your business’s image but also encourages more customers to leave reviews, further enhancing your Google My Business ranking. Discrepancies in Name, Address, and Phone (NAP) details across various platforms can mislead customers and hurt search rankings. Unclaimed business profiles are often marked as spam by Google’s algorithm, hindering ranking and visibility. To enhance your Google My Business ranking, businesses must continuously monitor their performance data and adjust their strategies accordingly. The tool’s visual mapping displays ranking positions and competition in specific areas, helping businesses spot improvement opportunities. Surfer Local is another valuable tool, providing insights on ranking positions by location and competitor analysis for better optimization.
Proven Strategies to Improve Your Google Maps SEO
Orphan pages, those not linked to other pages on your site, can be hard for search engines to find and index. Use internal linking to connect these pages to your site structure, ensuring they contribute to your SEO efforts. A well-linked site helps Google prioritize which pages are most important.
- Overlooking the significance of local SEO can diminish visibility in local search results.
- Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA.
- These platforms provide insights into keyword rankings, backlink profiles, and technical SEO issues that may affect your site’s visibility.
- Based on the data you gather, you may decide to only use keywords with a lower competition or where it’s clear a user is trying to buy something.
- Local SEO is important, especially if you’re a brick-and-mortar business.
If it has a high DA (at least 50), reach out to the editor or site owner to request that they link back to your site. It will also give you the status of those broken links and specify whether it’s a 404, a 403, a 505, etc. so you’ll know exactly how to fix them. It’s time-consuming to go through all of the links on your site to manually identify the broken ones. Just enter the URL you want to test and this tool will analyze all of the links on that page or site to identify the broken ones.
On the other hand, for a transactional search like, “where to buy a fresh apple pie,” Google will recognize you’re in need of SEO Anomaly a local business. This is why you should have a Google Business Profile and keep it up to date. For an informational search, like “how to bake an apple pie,” you don’t need recipes from a local business, any recipe will do. When most marketers think about ranking in Google Maps, we think about the local pack (sometimes called the “map pack” or “snack pack”).
What is SEO: A Complete Guide to Search Engine Optimization
Backlinks, or inbound links, are links to your pages from external sites. Having some backlinks is good, but having backlinks from pages with high domain authority is better. Google already considers these sites trustworthy, or high-quality and useful content, so the search engine rewards content these sites link to.