For most of us today, when we need something—whether it’s an answer, an idea, a product, a strategy, or a service—we start by asking search engines. So just as search engines have become important in our lives, they have also become integral to many business marketing strategies. In fact, organic search is considered to be the highest ROI channel by 49% of marketers.

This will give you an idea of the work involved and how this practice can improve SEO. Remember to create 301 redirects for removed content, so visitors don’t get lost. On a similar note, you can also practice ‘content pruning,’ which involves removing dated content from your site if it can’t be updated and improved.

Write good link text

If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.

There are many good resources you can find online, and a good portion of them are free. You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy. E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results. Search engine optimization has evolved since the days of Jefferson Starship, with Google becoming the leader in the industry. That’s why, when talking about SEO, most people are talking about Google SEO.

More and more users are searching online, relying only on their voice queries, as well as visual inputs such as previously taken pictures or snapshots. It’s about crafting partnerships where your brand feels like a natural part of the conversation. Think of GEO as the new SEO, but for a world where AI doesn’t just fetch answers — it creates them. Instead of fighting for a spot on page one, now you’re competing to be part of an AI-generated answer. This graph looks at a dataset of over 500 AI supercomputers, whose performance was measured from 2019 to 2025. The key observation is that their computational performance grew 2.5x/year, which is even more than the famous Moore’s Law.

This is because links pass value between pages, so it should occur naturally. Manipulating sites to link to you is against Google’s guidelines, so ignoring this could cause your site to be penalized. This is a standard approach for podcasters because links allow listeners/viewers to dig deeper and learn more about the guest(s) and their business. E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) is a concept highlighted in Google’s Search Quality Raters’ Guidelines and has become a focus for SEOs in recent years. The general idea is that websites should be built with EEAT in mind, showing that they are experts in their niche while demonstrating authority and trust. Remember, however, that Google sometimes automatically rewrites meta descriptions based on the search queries, meaning what you input isn’t necessarily what will always show up in SERPs.

If possible, you want to make sure the right sources are linking to the SEO Anomaly right pages. We already touched on this, but it’s not just total links you’re after. Google will also automatically provide you with the nearest businesses in your search, even if you don’t specify a city in the search bar. Many local SEO techniques are the same as traditional SEO but there are some differences. You’ll want to optimize your website like any other company out there but then focus more on local directories and local content.

What is SEO?

• Remember, however, that Google sometimes automatically rewrites meta descriptions based on the search queries, meaning what you input isn’t necessarily what will always show up in SERPs.
• People leave reviews → G2 landing pages are populated with more content → Google ranks the G2 pages → Page gets traffic → More people see it → More people leave reviews → Repeat.
• Some people might argue that they don’t like this, but it can help encourage users to come back and browse your site later on, when they might have otherwise forgotten about you.
• And this mini SEO checklist will help ensure that your page is optimized for SEO.
• Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies.
• So now that you’ve spent some time in the trenches and learned which aspects of SEO you enjoy, it’s time to niche down and deepen your knowledge in one area.

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SEO vs. Social Media

Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts.