When combined with off page SEO, quality content, meta tag optimization, and other on site SEO tactics such as those listed above can help you get higher search engine rankings. On-page SEO aims to help search engines better understand what your company offers and the keywords it should rank for. The same on-page SEO techniques that can increase your search results rankings also make your website easier for users to navigate.
The Fundamentals of On-Page SEO +How-To Checklists and Templates
One of the great ways to see the impact of your on-page SEO activities is to track the rankings for the most important keywords. Text readability is one of the most important factors that influence the overall UX of your site. Most internet users don’t read the text on a page word by word. Google considers the search intent behind this query as commercial, not transactional, so it ranks pages with this type of content. Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content.
You’ll select your areas of experience or expertise, and these will display on your author box. So, catering to how people read on digital screens is essential for online success. Your slug plays a minor role in helping Google understand the main topic of your page.
This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you. Despite the fact that they are not a ranking factor, meta descriptions should still be given importance because Google often displays them as part of the search results. Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit. It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience.
- Once we complete your deliverables, we will share them with you for approval and publishing.
- For higher pages per session, include internal links strategically throughout your content and offer suggestions for related articles or resources at the end of the page.
- It helps build your credibility for Google and (duh!) makes it easier for your customers to reach you!
- But a keyword like “esports earnings” is definitely one you should be targeting since it’s got low competition and some really high search volume.
While not directly influencing Google’s rankings, the meta description plays a pivotal role in attracting clicks in SERPs by providing a compelling summary of page content. For example, you can see these results with the metadata when you search on Google. To maximize your click-through rate, ensure the metadata is optimized and close to your written content. Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas. Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy.
On-page SEO test
Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs. Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords.
Proper SEO SEO Anomaly implementation can increase foot traffic to local shops and deliver seamless mobile experiences. It dynamically creates them from your content based on the query—which is why it’s important to have those heading tags in there. Keep in mind also that the meta description also appears in preview snippets, like the ones you see on social media.
On the other hand, a product page in an online store doesn’t require thousands of words. The user is looking for the most important information about the product in a simple, scannable form. Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible.
If your site doesn’t format on a mobile device, you’ll struggle to rank highly. And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey. Then, get the tool to segment users based on their previous interactions with your site or interests.