Traditionally, you’d track bounce rate, time on site, and scroll depth. LinkedIn bundles reactions, comments, and reposts into one “engagement” number. You can get that data straight from your native social media analytics for free. Traffic growth is the most direct way to see if your content strategy is working. If you’re creating content but nobody’s reading it, something needs to change. For instance, at Ahrefs, we use a Google Sheet that automatically compiles the output report when an article is set to Completed.

Step 3: Content Evaluation

Over time, ProWritingAid acts as a coach, helping you become more aware of your writing habits, so you catch errors before the tool does. It provides real-time recommendations for improving spelling, grammar, and punctuation, while also offering suggestions to enhance clarity and engagement. Use AI to generate 25 different headline suggestions for your article with just a single click. Spark your creativity and write headlines that both capture your reader’s attention and are optimize for search. The trending topics tool is designed to help you discover emerging search trends so you can be the first one to cover a subject.

The on-page result of our SEO test tool shows you broken links, the amount of headings in need of improvement, as well as page title and description tags that need to be optimized. Accordingly, a good on-page result would show correctly selected headings, and page title and description tags that are neither too long, too short, nor duplicated. The following sections explain what these individual aspects are and what you have to consider in more detail. This shows you what’s leading to a poor user experience and what´s potentially dragging down your rankings. Increasing organic traffic is arguably the most common goal of any SEO strategy, so it’s one of the most important metrics to track. For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth.

With tools like the free SEO website checker, you can analyze your site’s structure, content, and backlinks to ensure it ranks higher on search engines like Google, Bing, and Yahoo. Whether you’re looking to check SEO website issues, audit SEO, or track your website SEO status, the right tools can make all the difference in achieving your SEO goals. By regularly performing content SEO analysis, you can maintain and improve your website’s organic traffic over time. This ongoing process helps ensure your content remains relevant, competitive, and well-optimized for search engines. An SEO audit can reveal technical problems that may be hindering your website’s performance in search engine results, such as slow loading times, broken links, or crawl errors. Addressing these issues can improve user experience and boost your site’s ranking.

It’s primarily an SEO auditing tool, but its depth of insights makes it very useful for keyword research, too. But the big draw for many users will be its compelling AI features. There are very few organizations that know marketing automation and analytics tools better than McGaw.io. After using feedback loops to dial in our copywriting, we’ve been able to come up with an advanced process that helps us start ranking fast. The piece took us a while to publish, and the client’s content team went through a change or two during the process. But as a result, we now rank in the featured snippet – position #0, as well as in position #1.

Keyword Rank Checker

• The purpose of a content audit is to assess the quality, relevance, and performance of existing content to identify opportunities for improvement.
• This information enables strategic decision-making about keyword targeting, content development, and link building priorities.
• These guidelines can help you create a schedule that ensures your website remains optimized and competitive in search engine results.
• A high bounce rate usually indicates users left because of something on that page, whether the title was misleading, the site speed was slow, or they simply didn’t find what they were looking for.

You want to gauge how high your content ranks for the targeted keyword, how well content has been optimized, and how this impacts traffic rates and leads. This can also be done through the BrightEdge platform by looking at the Page Reporting feature and setting up dashboards to track traffic over time. A ContentIQ analysis will also help you pinpoint potential errors that could be hurting your SEO progress, including missing meta data or keywords that have not been used optimally. Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic. However when you’re linking to pages outside of your control, for example content on other sites, make sure you trust the resource you’re linking to.

SEO Crawler

This saves me time when I’m trying to understand what makes top-ranking pages successful. If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. Honestly, I find myself going back and forth between these two tools from time to time. Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow.

With the ranking analysis, you can check for threshold keywords – i.e. keywords that are on the threshold of page 1. With this form of ranking check, you get a selection of your subpages, which can make the leap to page 1 with a little optimization and updating. When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. A well-organized site makes it easier for search engines to crawl and index your pages.

Gain a comprehensive view of your client’s backlink profile, view actionable insights, and identify steps to strengthen their online presence–it’s free for 14 days on AgencyAnalytics. Beyond keyword monitoring and search visibility, it’s important to understand how content is received on a user-centric level. A meta description complements a meta title, providing a short but more detailed overview of the web page’s content. If this metadata is incomplete, unoptimized, or omitted, it’s a missed opportunity to rank higher and capture user attention. Perfecting the nuances of SEO analysis is key to climbing the search rankings, significantly boosting traffic by snagging those top spots, which have significantly higher SERP clickthrough rates. Google views backlinks as “votes” for the popularity and relevance of your site.

Check My Links is a Google Chrome extension that ensures your links on both internal SEO Anomaly and external web pages work. For instance, if you were to search for a term on Wikipedia, Check My Links could tell you how many links that Wikipedia page has and how many of those links are broken. If your website has a high or medium spam score, then it’s best to analyze your inbound links and try to eliminate as many of the bad links that are attributed to those scores.