The abbreviation ‘SEO’ stands for ‘search engine optimization’. This refers to ensuring your website performs well in search results. Search engine optimization means ensuring your website or webshop ranks higher in Google search results, leading to more visitors and more potential customers. Once you’ve copied the text over, it’s important to optimize the post for Google.
- Research shows consumers find a mix of reviews to be more trustworthy.
- Plus, if you’re still in business – especially after the COVID-19 pandemic – you should also remember to count your blessings.
- Schema markup, also known as structured data, is a unified code that provides additional context to search engines about the content on your website.
- One of Google’s primary ranking factors is the recency of your content.
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Custom store listings are versatile, allowing you to create unique experiences for carefully targeted users. They’re significant for ASO because they positively impact conversion rates (a ranking factor). Google Play optimization involves improving an app’s visibility and performance on the Play Store through app store optimization (ASO) techniques. This includes refining the app title, description, and keywords, using high-quality visuals, and enhancing user experience to drive downloads, engagement, positive ratings, and reviews. Did you know 95% of search traffic goes to the first page of Google search results? That means that if your site doesn’t rank in the top 10 results for your target keywords, not many people will find or visit it.
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Appearing on the first page is vital, as most users rarely go beyond it. Advanced tools like Serpple allow you to analyze your SERP performance, ensuring you stay ahead in the competitive landscape. If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile.
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This deeper understanding will encourage them to show your site to more people. While most pages that rank for a keyword have that keyword in their title tag, a keyword-optimized title tag doesn’t appear to correlate with higher rankings on the first page. Keyword Overview shows the top-ranking page has 2,200 backlinks from over 100 websites (referring domains). Tools like Ubersuggest and Google Search Console provide basic ranking data without any cost. These platforms allow you to analyze keyword performance and track your search visibility effectively. For checking your site’s SEO ranking, consider tools like Google Search Console, SEMrush, and Serpple.
Learn more about how accurate business information can impact your rankings. And read our guide on why keeping your business information consistent across the web is critical for local rankings. Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals. And don’t forget to redirect to a better page before deleting. People naturally want to share useful and interesting content.But you can also ask for links. To do this, identify some sites that might be interested in what you’re publishing.