You can learn how your competitors are attracting visitors and see how they’re garnering conversions. To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments.
Which type of SEO audit should companies buy?
Covering site performance issues, internal linking optimization, and even international SEO. Semrush is a full SEO suite that offers a great SEO site audit tool. Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler.
Keyword Research & Current Target Keywords Audit
We can research and analyze your current keywords, the rankings of your top pages, the performance of your content, and your progress toward your overall SEO goals. We BHS Links also use this tool to analyze your competitors and learn how you stack up. Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results.
- Essentially, the agency provides its recommendations to you and then implements changes approved by your team.
- Indexation problems are one of the big technical issues that SEO audits can uncover.
- The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results.
- Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX.
- It will tell you whether any URLs have errors that affect mobile usability.
- Systematic audits and ranking checks ensure that you can quickly notice such updates and figure out your next move.
A clear keyword map ensures every page has a defined role, which makes your entire SEO strategy more effective. While SEO clients often hesitate about changing visible content, they usually feel comfortable adding structured data because it’s invisible to website visitors. Schema Markup (or structured data) explicitly defines your content’s meaning, which helps Google easily understand the main topic and context of your pages. But for huge websites – especially those with millions of URLs or daily-changing content – crawl budget becomes critical (as Google confirms in its crawl budget documentation).
Miscellaneous on-site factors
Click through to see the list of affected URLs and fix what might be hindering their success in search engines. You can duplicate the layout, data sources, and widgets from any previous report. Semrush’s My Reports lets you build customizable SEO reports. It’s designed to help you merge data from across Semrush’s various tools and present it in an easy-to-understand format.
Lastly, the tool uses the Human Quality Rater Guidelines to assess where your content succeeds and where it falls short. This makes it easy to add relevant E-E-A-T signals to your content based on Googles own guidelines. The YMYL guidelines are used by Google to scrutinise content written on sensitive topics like finance, health, safety or overall well-being.
An awesome set of SEO tools can make or break the success of your audit and drastically decrease the time it takes. Considering the reasons to do an SEO audit, it is critical to know that almost any time is the perfect time to do an SEO audit. The bottleneck is simply the reward based on the time it will take to complete. Mostly, we would recommend doing a complete SEO audit at least once a quarter. But this can be more often or less often based on the size of your website and the amount of content that is published monthly.
Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary. The Semrush/Ahrefs site audit should have given you many pointers. Giving them a good experience will do wonders in the long run. In your SEO site audit, start by diagnosing common UX factors.